06.03.07 19:26 Il y a: 2 yrs
The Most Hated Advertising Techniques
Categorie: CRM, Formation, CMS
Auteur : Jakob Nielsen
When users were asked how various aspects of online ads affected their Web experience, they rated the following attributes most negatively...
| Design Element | Users Answering
"Very Negatively"
or "Negatively" |
Pops-up in front of your window | 95% |
Loads slowly | 94% |
Tries to trick you into clicking on it | 94% |
Does not have a "Close" button | 93% |
Covers what you are trying to see | 93% |
Doesn't say what it is for | 92% |
Moves content around | 92% |
Occupies most of the page | 90% |
Blinks on and off | 87% |
Floats across the screen | 79% |
Automatically plays sound | 79% |
